Video for business
Great video starts before the camera.
I bring decades of marketing, brand and business experience to every project—helping you find the right message, turn it into video people want to watch, and know what to do with it once it’s finished.
More than production
The camera is only part of the job.
Cameras, lights and editing matter. But they don’t decide whether a business video succeeds. The harder questions usually come first: Why are we making this? Who needs to see it? What do they need to understand? What story is actually worth telling?
That’s where decades in marketing, branding and business change the conversation.
How I Work
Making the video is only the middle.
I think about the project before production, during production and after delivery—because the finished video should have a clear job to do.
Find the story.
Why video? Why now? Who are we talking to? What needs to be said? What should someone understand, feel or do differently after watching?
Bring it to life.
Concept, story, people, locations, camera, drone, sound and edit. Everything the idea needs—and nothing it doesn’t.
Put it to work.
Where should it live? What versions and formats make sense? How can it support your website, sales, social, advertising or campaign?
Smarter Production
Shoot what’s necessary. Nothing that isn’t.
Bigger crews, more gear and extra shoot days don’t automatically make better video. I keep production as lean as the idea allows so the budget goes toward what actually shows up on screen.
AI where it helps. Human judgment where it matters.
I use AI when it can make planning, visualization, production or post faster, smarter or more affordable. I don’t use it just because I can—and I don’t let the tool replace the thinking.
Deep Experience
Fitness. Wellness. Lifestyle.
These are industries I know from the inside. That means less time explaining the customer, the language and the business—and more time figuring out the right story to tell.
Selected Work
Video with a job to do.
Brand, product, recruiting, education and content work—built around what the audience needs to understand, not just what looks good on screen.
dotFIT — Product + Brand Video
Product and lifestyle video created to move the brand away from gym-culture clichés and toward real customer goals—supporting a broader shift in positioning, messaging and campaign content.
Carl Lewis Fitness Programming
Wrote and directed the on-camera content for a Carl Lewis–branded running app, shaping the scripts, performance and complete library of running programming.
Kelly Wenner — Content + Brand Video
Ongoing video production across podcast, social, books, courses and membership—built as one connected content system rather than a collection of one-off shoots.
Crunch — Strengthened by Heroes
A recruiting film created to help veterans see a new career path through Crunch Fitness and the Department of Defense SkillBridge program.
FitBiz Toolbox
A large-scale video learning library designed to make business education clear, practical and usable across more than 20,000 fitness professionals.
SoulStrength Fit Kids
Bible-based movement and educational video content created for global distribution, reaching families in more than 150 countries.
Video Concept Development
Three video concepts. Built around what you’re trying to accomplish.
Not ready to jump straight into production? We start with a focused strategy session to understand your business, audience, objective, message, and where the video will ultimately be used.
From there, I develop three distinct video concepts for your brand—each with the core idea, story direction, key message, recommended format, and how I’d put it to work.
You receive: Three presentation-ready video concepts, plus my recommended direction and the thinking behind it.
Hire me to produce it—or take the concepts and run with them.
Why Rick
I’ve spent more time thinking about business than cameras.
Before video became the focus, I spent decades in marketing, branding and business—building brands, creating campaigns, developing education, leading marketing teams and teaching business from the stage at major industry conferences.
That experience comes with me behind the camera. I’m thinking about the audience, positioning, message, value and what happens after the final file is delivered—not just the shot list.
The goal is simple: make something worth watching, make the process easy, and make sure the finished work actually gets used.
Let’s Talk
Have a video in mind?
Or maybe you just know you need one. Either is a good place to start. Tell me what you’re trying to accomplish and we’ll figure out what makes sense.
Start a conversation