Most marketing problems start with a clarity problem.
Positioning becomes fuzzy. Messaging drifts. Content gets created without a clear direction. I work with brands to clarify positioning, sharpen messaging, and turn good ideas into marketing that actually gets built.
The work often includes brand platforms, websites, campaigns, video production, and digital content designed to work together as a system.
Short-form video, organic social content, and educational media designed to bring marketing ideas to life across platforms.
Marketing Strategy, Campaigns & Email Systems
Campaign planning, messaging frameworks, paid and organic social strategy, and email marketing systems designed to drive engagement, retention, and revenue.
Brand & Website Development
Positioning, messaging, and websites that clearly communicate what a brand stands for and how it delivers value.
Clear positioning creates powerful marketing.
Projects
Examples of Work
Video & Digital Content
Short-form video, educational media, and social content designed to support broader marketing systems.
Marketing Campaigns & Email
Campaign execution and email marketing systems built to drive engagement, retention, and revenue.
Brand & Website Development
Positioning, messaging, and website platforms for brands including dotFIT, Project Y, and SoulStrength Fit.
About
Strategy First. Then Marketing That Actually Gets Built.
Rick Wenner is a marketing strategist and creative operator who helps brands clarify positioning, sharpen messaging, and build marketing systems that actually move the business forward.
His work sits at the intersection of strategy and execution — helping companies translate ideas into campaigns, websites, and digital content that are aligned and built to perform.
Rick currently serves as Vice President of Marketing & Communications at dotFIT, where he leads brand and marketing initiatives across digital content, campaign strategy, and platform development. His work also spans brands including Project Y and SoulStrength Fit, across DTC, education, and performance-driven consumer markets.
Rather than treating strategy and content as separate disciplines, his work focuses on aligning positioning, messaging, and execution so marketing works as a system.
Let’s Talk
Based in Southern California • Working with brands nationally
