YOU NEED CONTENT. LET’S MAKE IT WORTH SEEING.
HOW I WORK
Great content starts before we make it.
I make great content. But great execution only matters if we’re making the right thing.
So before we start, I spend time understanding what you’re trying to accomplish, who we’re trying to reach and what we want them to think, feel or do.
That little bit of thinking up front shapes the idea, the message and the execution — and gives the work a much better chance of actually working.
Then we make something worth seeing.
SELECTED WORK
Some things I’ve helped build.
Brand work, campaigns, product stories, education, websites, content and more. The work changes. The job is usually the same: make something useful, make it clear and get it into the world.
More video + creative work
A curated selection of recent and past work across video, marketing, education and brand projects.
What I can help you build.
Strategy + Creative
Positioning, messaging, campaign thinking, and creative direction that help clarify what to say, what to make, and what to do next.
Explore strategy →Video
Brand films, product video, education, interviews, testimonials, campaigns, and content built around what the business needs to communicate.
Explore video →Studio + Production
Studio, gear, crew, and production support scaled around the shoot.
Explore studio + production →Photography
Brand and product images, headshots, fitness, and event photography for websites, campaigns, and teams.
Explore photography →Curriculum + Education
Certification, training, and educational programs built to help people understand the material and use it.
Explore curriculum →Websites
Strategy, messaging, copy, design, and build — connected from the beginning.
Explore websites →Fitness Industry Expertise
Category expertise for agencies, production teams, brands, education companies, and fitness-tech projects — behind the scenes or on camera.
Explore fitness expertise →
WHAT CLIENTS SAY
About Rick
Marketing first.
Then the tools the work calls for.
I work across strategy and execution — marketing, messaging, websites, video, curriculum, and content — with experience built over 26 years inside companies and on independent projects.
Based in Southern California. MBA. Marketing leader, builder, occasional outside collaborator.
Ideas
Notes on marketing, brands, and why people buy.
Articles and video on marketing, customer behavior, creative, content, and business — mostly lessons learned the hard way so you don’t have to.
A few things I have my hands in.
dotFIT
VP, Marketing & Communications. Leading marketing across a nutrition and supplement business built largely around partnerships with fitness organizations and professionals — spanning brand, digital, campaigns, education, product launches and a major website rebuild.
SoulStrength Fit
Co-Founder. Building a faith + fitness business across digital programs, memberships, publishing, content, advertising and ecommerce.
FitBiz Toolbox
Founder. Created business, sales and marketing education used across the fitness industry, including a one-page marketing strategy framework introduced to thousands of fitness professionals and businesses.
Kelly Wenner
Creative + marketing partner. Helping build the platform behind the books, podcast, digital products and content — alongside my favorite collaborator.
Work with me
Think I could be helpful?
I like interesting problems and good people. Every now and then, I take on a new project when both show up at the same time.
If you’re working on something substantial and think my mix of marketing, creative and execution could be useful, tell me about it.